Corporate Information
Our Corporate Profile
For more than 10 years, Singapore
Banking Corporation Limited (SBC Bank) has grown and become
a part of Cambodia, to serve the personal and business banking
needs of customers. Since our incorporation in 1993, we
have grown from strength to strength to become one of the
most dynamic institutions in terms of banking, customer
and community services in Cambodia. Today, we manage to
achieve a strong position in Cambodia because our relationship
with our valued customers, are at the heart of everything
we do. We are committed to a relationship that is unparalleled
and strives to be more “customer driven” than
our competitors. That extra level of service begins by identifying
our customer needs more readily and more accurately and
then to respond more quickly and more satisfactorily. Such
success translates into more loyal customers who are more
willing to use our products and services and to refer new
business.
Our Vision
Our vision is to be “Your
Preferred & Trusted Partner in Banking”.
Our Corporate Statement
Our Mission is to provide high quality banking and related
financial services in Cambodia. We aim to be recognized
as the best performing bank in Cambodia. In striving towards
that aim, we are mindful of the responsibilities towards
our shareholders, employees and clients. Providing excellence
of service to our clients is of paramount importance to
our long-term success. We believe we can fulfill our mission
by adhering to our corporate values “Teamwork
Respect Unity
Motivation
Professionalism”.
Our Corporate Culture
The extent to which the progress and profitability of SBC
Bank can be sustained and improved in the future will depend,
in part, on the external economic environment. However,
we firmly believe that the real key to our future will lie
in the ability of SBC Bank to foster and implement a totally
new, strictly commercial, corporate and business culture.
One that clearly recognizes risk as an integral part of
our business, and comprehends the key role of management
in controlling and managing risks as well as the ultimate
responsibility of good corporate governance in minimizing
risk.
Our Businesses
SBC
Bank has built long-term value and recorded consistent growth
by building on our strengths and by executing exceptionally
well in our personal and business banking services. SBC
Bank is attempting to create more businesses by putting
more emphasis on product development and providing value
added services to the personal and business banking sectors.
Personal Banking
In personal banking, we intend to
broaden as well as deepen our existing account relationships.
We are looking into the developing of innovative and value
added products, designed to encourage customers to broaden
their business with SBC Bank. We plan to expand our relationship
with our customers to include deposits, savings, consumer
loans, remittances and credit cards by rewarding them with
competitive interest rates and fees, personalized services
and other benefits. While we do not intend to be the “know
all” bank to the people, we do want to be the preferred
choice in the financial industry to most people in Cambodia.
Business Banking
SBC Bank serves the unique needs of Cambodian businesses,
customizing a broad range of products and services to meet
their requirements. As their needs change, we are committed
to devote our time and expertise to help businesses meeting
their evolving business goals. We have a solid record of
serving businesses and we will continue to serve this market
by improving our service and developing new products.